When you collaborate with Haiku, you work one-on-one with Karla Andrić. And when a project calls for more hands or diverse expertise, she brings in a trusted circle of independent professionals she works with regularly.
Every relationship we build is rooted in ethics. For us, sustainability isn’t a passing trend. It’s expertise put into practice. We choose to work with people and projects where there’s real reciprocity, because we’re not another full-service agency that burns out its people. We believe in meaningful collaboration that respects everyone involved.
“The goal is to help individuals and organisations think ahead with clarity, responsibility, and purpose. Through proven methods and practical tools, Karla explores scenarios and strategies that support long-term, meaningful impact.”
Karla Andrić highlights
As an independent professional, she is always striving to learn and grow, a mindset she deeply admires in B Corp companies. “I have always aimed to reach a point where I can invest in growth and create opportunities not just for myself, but for the community I’m part of.”
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Selected to join a global community of purpose-driven professionals, entrepreneurs and innovators working to accelerate solutions to the climate crisis.
The fellowship focused on climate solutions, cross-sector collaboration, knowledge-sharing and professional development within the global climate ecosystem.
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Returned to the Climatebase Fellowship the following year as a mentor, guiding Fellows in the development of their capstone and startup projects.
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European Climate Pact Ambassadors operate in their personal capacity and not on behalf of the European Commission. They are dedicated to informing, inspiring, and supporting climate action within their communities and networks as part of their contribution to the European Climate Pact. I aim to address the issue of greenwashing in the communications and marketing sector through the educational pop-up event HAIKU dialogues, which I initiated in March 2024.
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Focused on identifying and critically assessing greenwashing in climate and sustainability communications.
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Key learning outcomes
Brand Strategy
Customer Behavior
Storytelling
Role-modeling
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Key learning outomes
Futures Thinking & Foresight
Dynamics of Change
Futures Mindset
Decision-making
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Key learning outcomes
Evolve your leadership skills
Enhance psychological safety in your team
Design and lead effective meetings and workshops
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The Copenhagen Institute for Futures Studies is an independent, non-profit think tank established in 1969. By building the capabilities necessary to address potential futures they help create a society fit to meet the challenges and grasp the opportunities we face.
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A professional organization that brings together public relations experts and other communication professionals to educate, develop, and inform its members. It also strives to enhance the standards of the public relations profession and its reputation among the general public and key audiences.
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Thesis: Application of Foresight Methodologies in Public Relations.
If you have a question
Feel free to reach out whether you're an agency, a freelancer, an in-house professional, or just curious.
Real voices, no filters
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I have been collaborating with Karla and HAIKU from the very beginning. Always cooperative, but above all, inspirational and professional. We brought great energy and achieved excellent results in every project we worked on together. Of course, we will continue to do so.
Jelena Babić, Jelen&Jelen
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Karla approached a complex and demanding project with dedication, expertise, and courage. Her skills and optimistic attitude enabled her to tackle challenges alongside us. She was a team player from day one to the last. This ensured her the title of one of our most efficient and most beloved collaborators.
Milena Maksić, BBDO Ovation
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I rank my collaboration with Karla among the most enjoyable experiences. I highly appreciate the creativity, clear communication, and values nurtured throughout the work. Congratulations on the first eight years of HAIKU, and I look forward to everything our shared future holds.
Sara B. Moritz, Cinematographer & Photographer
Partnerships that respect people and impact
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Karla Andrić is an experienced consultant who can quickly analyze and provide tactical and operational support for your organization.
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Meaningful communication and marketing strategies in all formats.
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Taking care of digital platforms content-wise and advertising-wise (collaborating with META and Google-certified experts).
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Brand development through storytelling.
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We create events that are talked about and produce them with our partners.
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Learning is an integral part of the day. We share knowledge because we do not believe in competition.
Opportunities worth your time. From hands-on trainings to pop-up Haiku events that connect. Always something new to learn, never just another item in your calendar
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What happens when cities say "no" to fossil fuel advertising
September 28, 2026 | Urania
Join the next Haiku Dialogues for a conversation on fossil fuel advertising, climate communication, and the role communicators can play in shaping a fossil-free future.
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Tailored consulting and mentorship courses
As an integrated strategist and educator with specialised education from the Nordic region, Karla Andrić has developed four educational programs designed to enhance your work through personalised mentoring. Each program is tailored to specific needs.