A team of experienced independent experts, led by Karla Andrić—an integrated communications strategist, foresight practitioner, and fractional executive—drives HAIKU's mission. We aim to create real societal impact by partnering with brands that genuinely prioritize people. Our philosophy is simple: avoid greenwashing, empty promises, and clichéd language that obscure clear and honest communication.
Honesty, transparency, no-ego approach and consistently growing.
Honesty, transparency, no-ego approach and consistently growing.
Goal is to encourage both individuals and organizations to adopt a forward-thinking mindset by looking 10 years into the future. This process involves utilizing proven methodologies and tools to explore various scenarios and strategies.
Karla Andrić
Short educational introduction. Learning never exhausts the mind.
Short educational introduction. Learning never exhausts the mind.
Member of the Copenhagen Institute for Futures Studies (CIFS)
Member of the Croatian Public Relations Association
Master's degree in Journalism: Media and Journalism and Public Relations
Hyper Island course alumni: Brand Strategy and Storytelling
Hyper Island course alumni: Futures Studies and Foresight in partnership with the Copenhagen Institute for Futures Studies (CIFS)
Hyper Island course alumni: Leadership Essentials
Hands-on experience.
Hands-on experience.
I prioritize the development of communication and marketing skills and strive to expand my expertise in business development. I firmly believe that personal and professional growth should be continuous, and stepping out of one's comfort zone is crucial. I have been involved in the future of work and remote work for over twelve years and have contributed to over 150 national, regional, and international projects. As an independent professional, I have held various titles:
Digital Strategist and Social Media Manager for Addiko Bank in five countries
Head of Brand and Digital Communication for MTV UP! in nine countries
Project Lead for the first digital VISA campaign, ‘How You Pay Matters’ in the CEMEA market across 30 countries
I have been fortunate to collaborate with creative and digital agencies across various regions, and as a team, we have been honoured with two Effie Awards. Additionally, I have worked alongside startups in different industries, leading successful crowdfunding campaigns that have achieved remarkable results in less than 24 hours. Some of the achievements include:
I strengthened my passion and interests by participating in cultural projects, mentoring, and providing expert lectures and workshops. Top-tier strategists and business consultants should also be proficient in operational tasks. A comprehensive understanding of the subject matter is essential for successful planning, and this skill gives me a competitive advantage and edge.
Let's talk.
Let's talk.
Cheers and Chants
“I have been collaborating with Karla and HAIKU from the very beginning. Always cooperative, but above all, inspirational and professional. We brought great energy and achieved excellent results in every project we worked on together. Of course, we will continue to do so.”
“Karla approached a complex and demanding project with dedication, expertise, and courage. Her skills and optimistic attitude enabled her to tackle challenges alongside us. She was a team player from day one to the last. This ensured her the title of one of our most efficient and most beloved collaborators.”
“I rank my collaboration with Karla among the most enjoyable experiences. I highly appreciate the creativity, clear communication, and values nurtured throughout the work. Congratulations on the first eight years of HAIKU, and I look forward to everything our shared future holds.”
