Doing communications differently. And for the long run

After more than 14 years of working independently across the Balkans, Karla experienced firsthand how often communications and the marketing industry become unsustainable: ethically, personally, and systemically. Those experiences led to a clear decision: to approach both work and life in a different way. At Haiku, that approach is built into everything we do. Our work is guided by honesty, transparency, a no-ego mindset, and a commitment to steady, thoughtful growth

Partnerships that respect people and impact

  • Karla Andrić is an experienced consultant who can quickly analyze and provide tactical and operational support for your organization.

  • Meaningful communication and marketing strategies in all formats.

  • Taking care of digital platforms content-wise and advertising-wise (collaborating with META and Google-certified experts).

  • Brand development through storytelling.

  • We create events that are talked about and produce them with our partners.

  • Learning is an integral part of the day. We share knowledge because we do not believe in competition.

From hands-on trainings to pop-up Haiku Dialogues events. Always something to learn, never just another calendar filler or PR tote bag

  • A group of people in a meeting, one woman speaking and gesturing while others listen.

    4th Haiku Dialogues. Reserve Your Spot

    Month: July, 2025

    Don't miss out
  • Woman in a white shirt standing indoors next to paper bags.

    Tailored consulting and mentorship courses

    As an integrated strategist and educator with specialized education from the Nordic region, Karla Andrić has developed four educational programs designed to enhance your work through personalized mentoring. Each program is tailored to specific needs.

    Choose your learning path

Real voices, no filters

  • "Karla approached a complex and demanding project with dedication, expertise, and courage. Her skills and optimistic attitude enabled her to tackle challenges alongside us. She was a team player from day one to the last. This ensured her the title of one of our most efficient and most beloved collaborators."

    Milena Maksić, BBDO Ovation

  • "I rank my collaboration with Karla among the most enjoyable experiences. I highly appreciate the creativity, clear communication, and values nurtured throughout the work."

    Sara B. Moritz, Cinematographer & Photographer

  • "I have been collaborating with Karla and HAIKU from the very beginning. Always cooperative, but above all, inspirational and professional. We brought great energy and achieved excellent results in every project we worked on together. Of course, we will continue to do so."

    Jelena Babić, Jelen&Jelen