Illuminating the Senses

For Selectedd—a designer concept store, gallery, and bookstore, we crafted a concept to showcase Scandinavian products within the showroom of the architectural studio Brigada. The exhibition highlighted five award-winning design brands that seamlessly blend design with art.

Featured pieces included floor, table, pendant lamps, and furniture from renowned Danish brands Frama and New Works.

It also marked the debut presentation of lighting by independent Spanish brand Santa & Cole, innovative audio designs by Swedish circular tech brand Transparent Sound, and limited-edition artworks from The Impossible series by Erwan Bouroullec.

Unified by their natural materials, minimalist aesthetics, and dedication to transparency and sustainable practices, these products embodied the essence of thoughtful, contemporary design.

Event organization, media and stakeholder relations, and digital advertising.