The concept and Public Relations, covering web development, media relations, media buying, influencer collaborations, social media, content strategy, copywriting and digital advertising for the 'I Didn’t Say YES' campaign. The campaign aims to raise awareness about sexual violence and was created as a result of literary testimonies shared during psychotherapy workshops with survivors of sexual violence. The communication is built around the slogan 'I Didn't Say YES ' to explain the concept of true consent and establish the campaign as an educational platform.

The visual communication of the June 2024 campaign, 'I Didn’t Say YES,' was featured in the biennial Croatian Design 23/24 exhibition organized by the Croatian Designers Association.

Design: Josipa Tadić i Sven Sorić

Concept and strategy: Karla Andrić

Influencers associate: Maja Krištafor, Veronika Švob