MIRET is a Croatian brand that offers eco-friendly sneakers, created by the Boljar brothers. They are passionate about preserving the planet and improving the lives of people, so they have combined the strongest natural fibres to produce sneakers that are both comfortable and environmentally conscious in every detail.
HAIKU communications was responsible for developing and implementing communication and marketing strategy, as well as producing the Kickstarter campaign materials for the second line of sustainable sneakers by MIRET, as part of our Public Relations services.
Creative direction: Karla Andrić, Timy Šarec
Photography: Timy Šarec
Models and ambassadors: Gendis Putri Kartini, Marko Gregurić
Casting and production: Karla Andrić
Styling: Ana Nikacević
Makeup, hairstylist: Matea Beranek