“It’s a skill to say NO”
Prevention campaign for the ovisnosti.huhiv.hr mobile app, designed to help young people make healthier choices and feel safe talking about them.
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The concept was built on empathy rather than authority, making prevention relatable and free of judgment. The campaign speaks to young people in a tone that feels like a peer: clear, honest, and approachable. Each message reflects real situations and choices they face every day.
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Public relations included strategy development, consulting, press release writing and distribution, as well as coordinating media placements.
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CAHIV: Croatian Association for HIV and viral hepatitis
A team dedicated to the project
Karla Andrić: Concept and Strategy
Vedran Židanik, Creek&Pine: Design
