“I didn’t say YES”

The platform “I didn’t say YES” is dedicated to survivors of sexual violence, education on consent, and breaking stigma. It serves as a space for advocacy, learning, and support, and is built around the message that any sexual activity without consent is sexual violence.

Women’s Room is a feminist non-profit organization dedicated to preventing sexual violence, supporting survivors, and advancing sexual rights.
Founded in 2002, the organisation promotes a society free from discrimination and misogyny through policy advocacy, prevention, and education.
The campaign focuses on the concept of true consent, presented through the testimonies of ten survivors of sexual violence.
These personal stories were transformed into literary pieces and published in the first booklet “I Didn’t Say YES”, created through individual psychotherapy work at the Centre for Victims of Sexual Violence.
Public relations activities included media and influencer relations, as well as campaign strategy development, ensuring visibility, relevance, and sensitivity in communicating such an important topic.
The “I Didn’t Say YES” campaign aims to raise awareness about sexual violence and is the result of testimonies as part of psychotherapy workshops with survivors of sexual violence.
In an effort to explain the concept of true consent and to become an educational platform, the communication relies on a slogan supported by anonymous quotes from personal perspectives.
The identity is made up of lighter colors, the information is divided into horizontal fields, while the dominant element becomes the diagonal, it symbolically underlines and warns.
Visuals were developed for online advertising and electronic media, while a limited edition testimonial book was printed for the workshop participants.
We developed and designed the “I Didn’t Say YES” platform, from concept and communication to visual identity and user experience.
Platform became a space for survivors, education, and advocacy, built on empathy, clarity, and courage.
Paid media strategy and digital advertising on META and Google, focused on awareness, education, and driving engagement with empathy and precision.
The visual communication was featured in the biennial Croatian Design 23/24 exhibition organised by the Croatian Designers Association.
The campaign was a finalist for the IdejaX award at the Days of Communications Festival 2025.