In the Zagreb Dalia Gallery, we introduced two new products from the Istrian organic cosmetic brand uchka: the Bi-Phase Body Elixir for deep body rejuvenation and hydration and the Balancing Mist for toning after facial cleansing and setting makeup.
Product launch with an exhibition
Given that fragments of motifs from the works of the renowned academic painter and graphic designer doyen Boris Bućan were used in the packaging design of uchka products, we introduced the product launch with an exhibition in a gallery and scenography that allowed us to emphasize the premium product and packaging. This was achieved through photographs and video materials, particularly highlighting the artistry.
Concept, production, media relations: Karla Andrić
Photography: Doris Fatur