I felt the need to create more focused meetings that would encourage increased engagement and interaction among participants in a more intimate atmosphere and space while also creating an environment that would be more open to meeting entrepreneurs, brands, and experts from the 'green' industry, with the aim of long-term impact beyond the event itself, emphasized Karla Andrić, founder of HAIKU communications, an independent integrated communications strategist, and organizer of the green dialogues.

Continual Adaptation of Communication Tactics

At the first event ‘Refreshing Perspectives on Sustainable Communication’ Luka Mujkić, CMO & Co-founder of Bite Me vegan protein cookies, participated. During the discussion, he highlighted the crucial role of flexibility in communication strategies. Mujkić emphasized that despite numerous research efforts, they face the challenge of highlighting why consumers should choose their products, which are indeed of high quality. His candid insight underscored the importance of continually adapting communication tactics to respond to the dynamic needs of the market and achieve sustainability goals.

How niche media changes the market landscape

Green communication should not be used solely to attract and impress consumers, emphasized Karla Andrić. Therefore, for the first meeting, she presented participants with two promising perspectives on conveying information from independent media. Hana Bartolović, founder and editor of After5 portal, emphasized that they do not forsake trends but approach them responsibly. We always consider the ethics of journalism and content that encourages critical thinking among our readers, she noted.

Nives Bošnjak, an independent journalist and editor of Kàko magazine, introduced participants to a new magazine on the market that has decided to abandon advertisers in its business structure. During the presentation, she highlighted the authenticity issue in the advertising industry and the importance of integrity in the media environment.

The series of sustainable dialogues aims to address specific market problems and provide green brands, entrepreneurs, and experts with opportunities to position themselves more effectively.

Kranjčar Gallery supported the initiative, Bite Me Nutrition, uchka cosmetics, the designer store, gallery, bookstore Selectedd, wine store Nesputana vina, KindPR agency, Marija Kulušić and Startaparat, HAIKU communications business partner.